“Change is hard because people overestimate the value of what they have—and underestimate the value of what they may gain by giving that up.” James Belasco and Ralph Stayer, Flight of the Buffalo (1994)

There is a difference between change and transition. And some companies begin with one and never make it to the other.

Change involves disruption and often frustration, confusion and anger. Transition is an internal human process – a gradual reorientation to the change. The goal is to not get stuck in the world of change but to move into transition where the real work can begin.

However, that is optional!

Author Steven Denning has a new book coming out in fall of 2010, titled: The Leader’s Guide to Radical Management: Re-inventing the Workplace for the 21st Century.  I can’t wait. I got a hold of some pre-release notes where he discusses why it is so hard to make organizational change stick. Personally, I think the primary cause for the failure of change initiatives is a lack of commitment on the part of management. Organizational change is difficult and often the challenges are more than they anticipated. When bad behavior erupts or the process just seems to take too long, I’ve seen managers or sponsors be the first to lead the charge back to the status quo.

Decisions, decisions ...

Change management experts caution against that lack of commitment. When an initiative is launched, move quickly, swiftly and decisively. As Denning puts it, “Once organizational change takes off, it will happen rapidly. The process is viral in nature. The idea is a virus that is either growing and spreading and propagating itself; or dying and de-energizing people and spawning new constraints.”    

What appropriate symbolism. Organizational Change that is well planned and actively managed leads to a workplace transition that is truly viral in nature. It’s energizing, even to those who may not have agreed in the beginning. There is nothing worse than launching a change initiative and then losing your nerve – but continue to slog through it year after year, inflicting pain and suffering on everyone involved. Well, maybe there is something worse – to abandon it altogether and then launch the “flavor of the month” change initiative a year or so later.

Moving from change to that place of transition, where those involved in the process evolve from observers to active participants, is the sign of success – the sign that the change has taken hold and will spread to other parts of the organization.

Make a plan, make the commitment and move!